| Q. |
Iain, I’ve
been writing for Enterprise Island since you set
it up two years ago but we first met in 1980 something,
when you were making delicious chocolate cakes for
a living. Have you always wanted to run your own
business?
|
| A. |
Absolutely not. Like most of
my contemporaries, I went to university - in Glasgow
where I was born and brought up - and did Mediaeval
and Modern History. I remember I sat my first final
on the day that Margaret Thatcher came to power
in 1979. I was 22 and, at that point, I knew that
when I graduated I was going to do one of two things:
teach or go into some form of arts administration.
Arts admin got ruled out because Scottish Opera
were in the middle of their first financial crisis
so I did a post grad and went into teaching.
|
| Q.
|
Which you hated?
|
| A.
|
No, I thoroughly enjoyed it but
after a couple of years, I started to get itchy
feet. I was married by then and my wife, Clair -
who was also a teacher - and I had become really
interested in cooking. Then, in 1984, we got the
chance to go to Hong Kong and spend a month with
friends who had moved out there. I just thought
it was the most fantastic place! There was the kind
of buzz out there that Scotland just didn’t
have in the 1980s and I found it tremendously exciting.
It seemed to be the norm out there for people to
set up all kinds of businesses without asking anyone’s
permission and have a lot of fun doing it. I had
never, ever considered setting up my own business
until then but seeing what was happening in Hong
Kong let the genie out of the bottle for me.
|
| Q.
|
What did you do when you got
back to Scotland?
|
| A.
|
I decided to
start making frozen gourmet meals for sale to
people in the West End of Glasgow where we lived.
I was confident there would be a market for them
because friends who had been to dinner at our
house had often said if we made the same kind
of food on a commercial basis, they’d buy
it. And remember, that was almost 20 years ago,
when the only frozen foods you could get were
peas and fish fingers. A friend of mine produced
a logo, I drew up a list, based on British regional
dishes such as Sussex Braised Steak and Rumbledethumps,
and we leafleted houses in the area. Almost immediately,
the phone began to ring and we were in business.
|
| Q.
|
Didn’t you have to get
your kitchen inspected?
|
| A.
|
You didn’t have to do that
in those days. It was fun; it was the: “Let’s
put the show on right here!” attitude.
|
| Q. |
Had you given up the day job?
|
| A.
|
I was still teaching - and then
a colleague brought in a leaflet that she’d
picked up on how to start a high growth business
and she said: “You’re always bleating
on about how you want to give up teaching and start
your own business - why don’t you do it?”
So I did! It was a scheme run by the old Manpower
Services Commission which offered participants £40
a week and an intensive business start-up course
at Glasgow University. The course was good up to
a point but the best thing about it was meeting
lots of other people who were going to start up
their own businesses. As it happened, my grandmother
had died recently and left me £5000 so I used
that to set myself up. I had decided to concentrate
on producing gourmet frozen meals for vegetarians
- yes, I was there before Linda McCartney! - In
fact, someone once described me as the ‘Clive
Sinclair’ of the food industry because of
my tendency to anticipate eating trends that other
people went on to make millions out of - but due
to an extended hold up with the packaging, I started
making cakes and selling them to local delicatessens
because I had the premises and other overheads but
no money coming in. In fact, the cakes became quite
a lucrative side line but one that I never would
have become involved in if there hadn’t been
that hold up with the packaging - or if I’d
taken the advice of a so-called ‘business
expert’ in the Scottish Development Agency
who told me I couldn’t make speciality cakes
because someone else in Glasgow was already doing
it! Of course, that infuriated me and I can remember
storming out of their office, cursing and swearing,
determined I would make cakes and make a success
of them. In fact, meeting that kind of opposition
just made me more determined than ever, so it was
quite a positive experience.
|
| Q.
|
And that’s when I first
met you because I bought a fantastic orange flavoured
cake with chocolate icing and decided I had to interview
the person who had made it.
|
| A. |
My memory is that I gave you
a cake for free and THEN you decided to write about
them!
|
| Q. |
So then what happened?
|
| A.
|
The packaging finally arrived
and within a few years I was selling the vegetarian
meals to Harrods as well as many other shops. But
then I was approached by venture capitalists who
persuaded me that I should grow my business by allowing
them to invest £250,000 in the company. It
meant taking it in an entirely different direction,
the plan being that we would gear ourselves up to
sell to the supermarkets. What had been more of
a cottage industry turned into factory production
with more than 20 employees and that was completely
wrong for me. I mean, there are people who love
factories but I’m not one of them so I was
quite miserable.
|
| Q.
|
Of course, there was nobody
to advise you in those days.
|
| A. |
Well, there were quite a lot
of people. In fact, there were probably too many
but their advice tended to be of the theoretical
kind because they hadn’t actually set up or
run a business themselves. That’s the real
danger when looking for advice about business start
up. People who have done it and learned from their
mistakes are much more useful.
|
| Q.
|
And are venture capitalists
to be avoided at all costs?
|
| A. |
No. They have their place but
you always have to bear in mind that what they think
will be good for your business might not necessarily
be good for you. In retrospect, I would have been
better opening a deli than going into manufacturing.
I remember a colleague asking me, when I gave up
my job, if I wasn’t going to miss “the
smell of the grease paint” because there is
a big element of performance involved in teaching.
And I did miss that engagement with the public.
But I learned an awful lot and gained a huge amount
of experience in that time, a lot of which has gone
into the Find Your Flavour test I’ve devised
for entrepreneurs to help them decide what kind
of business might suit them best. Anyway, my misery
with the direction the company had taken was compounded
by the fact that, due to a nationwide food scare
- the egg one, I think - supermarket buyers got
cold feet about new products and we didn’t
get the volume of orders from them that we needed.
That period required a great deal of reassessment
on my part so after 6 years of trading (some very
successful) I opted to change direction and teach
again.
|
| Q.
|
What, school teaching!
|
| A.
|
No. All the time I was making
my gourmet meals, I had kept up my connection with
Glasgow University and had been teaching on some
courses they ran for other young people who were
planning to set up a business because I had become
really interested in that whole process. When I
sold up, they offered me a full time job and I spent
two very happy years at their Business School, looking
at entrepreneurship and why people set up businesses.
Then came the opportunity to help set up the Robert
Owen Centre which I’m now managing director
of and have been developing over the past 14 years.
|
| Q.
|
Tell us about that.
|
| A.
|
It was set up as a public/private
partnership - although it is now completely privately
funded - to foster entrepreneurship and find new
ways of developing entrepreneurship. (A profile
of the Robert Owen Centre is available on request.)
We’ve done a huge amount of research into
why people start businesses, how entrepreneurs are
made and so on and have been involved in motivational
projects all over the UK where we’ve worked
with everyone from coal field communities and the
Women’s Rural Institute to university students
and 16-year-olds. More recently, we’ve started
working in Australia.
I’m particularly excited now about how people
learn to be entrepreneurs - and how it can be taught
and that’s what I’ll be concentrating
on for the foreseeable future. I spend a lot of
my time on the road, travelling all over the country
delivering my own brand of workshop.
|
| Q.
|
I’ve seen you in action,
Iain and I have to say, the workshops are great
fun; a bit like interactive cabaret. In fact, someone
recently said that you added: “a stand-up
flair to the sit-down world of business development.”
|
| A.
|
Thank you, and that brings me
onto Enterprise Island which has been our most ambitious
project to date. As I discovered myself on that
first course at Glasgow University, meeting and
exchanging experiences with other people who are
starting up businesses is the best way to learn
about entrepreneurship and with Enterprise Island,
we’ve created a web site where people from
all over the world can share in that kind of experience.
|
| Q. |
Are you happy with what you’re
doing now?
|
| A. |
Yes. At the age of 45, I think
I’m finally where I was supposed to be! Entrepreneurship
is a big deal these days and there’s been
a huge increase in demand for my experience, knowledge
and expertise. Instead of being Clive Sinclair,
the market has finally caught up with all the things
I’ve been doing for years.
|
| Q. |
I see you’ve got a
diary there with a quote on the front from the late
Sir Noel Coward: “Work is much more fun than
fun.” Personally, I agree with that statement
- but what if you’re involved in the kind
of work that isn’t fun?
|
| A.
|
Well change! |
| |
|